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Digital Marketing

Digital Marketing corresponds to promotions on interactive platforms or digital media such as the internet or mobile. The term digital marketing is coined around interactive media agencies working to promote businesses through digital channels targeting specific audiences across the globe.

Digital marketing and internet marketing usually go hand in hand since they have similar service subsets; however digital marketing extends its presence to the mobile world as well. A digital marketing agency may use the following tools for promoting any business:

  • Banner Advertising on Internet
  • Blogging
  • Paid Promotions Through Pay Per Click Campaigns
  • Email Marketing Campaigns
  • PPC (Pay Per Click)
  • Product Centric Promotion Through Micro Sites
  • Odcasts/ Video Marketing
  • Widget
  • Social Media Promotions
  • SMS/MMS Marketing

Digital Marketing

Digital Marketing agencies generalize the use of the new media/digital media for 2 specific objectives: pull marketing & push marketing.

Pull Marketing

Pull marketing initiatives refer to utilizing content, videos etc to be stored and displayed to the world where users themselves reach out and grab the information they are looking for and respond back. As an example, a blog or a video posted on a community website and marketed through community building measures, and comments invited. herein, there is a transmission of information (generally for marketing or brand building purposes) to the users who are looking for related information over the internet. The presence of pull marketing can be expanded using viral marketing or other means of promotions.

Push Marketing

Push Marketing on the other hand refers to activities like sending out electronic direct mailers, newsletters, SMS, RSS feeds promotions etc. herein, the digital media agency reaches out to the audiences to promote their business or brand. A digital marketing agencycan in fact use push activities to a very specific and targeted level. As an example, if an organization wants to promote a product only catering to working class of people, then a genre specific marketing campaign targeting the user mail box, mobile phones or websites viewed by the TG can be accomplished.

Digital Marketing

How we can help you as a digital marketing agency? As a digital marketing agency we take up both pull and puss marketing aspects of any organization’s digital initiative. We undertake campaigns with uniquely strategising, implementing and executing specifically targeted segments. Our area of services extend from internet marketing activities like paid promotions,social media optimization and rich media services to SMS marketing, email marketing etc. We emphasise on understanding your business in depth and then suggesting some of the best solutions for digital marketing to an organization.


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