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Digital Marketing

Digital Marketing corresponds to promotions on interactive platforms or digital media such as the internet or mobile. The term digital marketing is coined around interactive media agencies working to promote businesses through digital channels targeting specific audiences across the globe.

Digital marketing and internet marketing usually go hand in hand since they have similar service subsets; however digital marketing extends its presence to the mobile world as well. A digital marketing agency may use the following tools for promoting any business:

  • Banner advertising on internet
  • Blogging
  • Paid promotions through pay per click campaigns
  • Email marketing campaigns
  • PPC (Pay per Click)
  • Product centric promotion through micro sites
  • odcasts/ Video Marketing
  • Widget
  • Social Media Promotions
  • SMS/ MMS Marketing etc.

Digital Marketing

Digital Marketing agencies generalize the use of the new media/ digital media for 2 specific objectives; Pull marketing & Push Marketing.

In the world of digital marketing pull initiatives refer to utilizing content, videos etc to be stored and displayed to the world where users themselves reach out and grab the information they are looking for and respond back. As an example, a blog or a video posted on a community website and marketed through community building measures, and comments invited. Herein, there is a transmission of information (generally for marketing or brand building purposes) to the users who are looking for related information over the internet. The presence of pull marketing can be expanded using viral marketing or other means of promotions.

Push Marketing on the other hand refers to activities like sending out electronic direct mailers, newsletters, SMS, RSS feeds promotions etc. herein, the digital media agency reaches out to the audiences to promote their business or brand. A digital marketing agencycan in fact use push activities to a very specific and targeted level. As an example, if an organization wants to promote a product only catering to working class of people, then a genre specific marketing campaign targeting the user mail box, mobile phones or websites viewed by the TG can be accomplished.

Search Engine Optimization

Than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country’s population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the 700 th page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential power of the World Wide Web. Search Engine Optimization (SEO) and Search Engine Rankings.

(SEO) is a long-drawn, knowledge and manpower intensive process of promoting websites on leading search engines and directory listings. It is an amalgamated technique involving detailed programming, creative standards, content management, search engine analysis, web crawler analysis, manual submissions and traffic and rank analytics. Search Engine Optimization and Search Engine Promotions offering guaranteed search engine ranking services to our Clients. Our Team has promoted overseas Clients and the results have driven serious business value for them in terms of customer acquisition and brand visibility.

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